Does your business send monthly statements to your customers? Some businesses such as doctor or dentist office send regular statements to their customers who make payment arrangements on their services. You may also be a creditor who sends statements out with payment coupons. The customers are expecting the monthly statement and a statement stuffer offering additional services or products may give your business a big boost in sales volume. We have all seen them in our bill envelopes. They are small pieces of information about the business or about items that the business sells.
Mailing monthly statements cost your business money. Depending on the size of the mailing, it may even cost more than a typical letter. A great way to offset the cost of mailing statements to all customers each month is to convince them to buy additional services or products. Adding a statement stuffer with your next sale or a discount on services may entice them to pick up the phone and come in to the office. The best way to get them to do so is to add some type of free offer to the mailing. You will be surprised by the number of people who want to take you up on getting something for free. Tie that into something that they must do to get the free gift and you have a potential customer who may buy something.
Statement stuffers can be colorful and festive. Match them up with upcoming holidays and your readers will look forward to receiving them. If possible hire a writer to give tips that the reader can use during the month. Mailings can help the customer feel more connected to the business and they will be more likely to come in and buy something. You may also use them to give payment holidays or attach samples. The point of the mailings is to catch the attention of the reader and not be tossed aside and thrown away without looking at them.
Statement stuffers can look similar to a postcard or be a small pamphlet. The size of the mailer depends on what you are looking for. Remember that the more pages you use, the more the mailing costs increase. Think about what works in your business and what your customers would enjoy as an unexpected surprise. You may send out an initial mailing that asks what customers would enjoy seeing. You may be surprised at the feedback you receive.
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